About Usato
•Usato was born in Tokyo in 1970 and is a graduate of the
•Kuwazawa Design School.
Using illustration as his main art,
his work
includes character designs and advertising for some of the most famous Japanese corporate firms including Toyota, JR, SHIPS, e.t.c.
Over the years he has become renowned for his "Usato style Rabbit”
characters which have been featured in various corporate
advertising on Youtube. One of the "Drunken Rabbit"
can be seen here:
Apart from his design talents, Usato also plays the “clarinet”
which he sometimes uses for communication while painting. He is
currently living in Tokyo and teaches Art to students at The ObirinUniversity.
Famous Usato Character Designs:
_1999_TOYOTA Cars, Odaiba Megaweb Museum “Trio de Samba” characterdesign
_2001_ISETAN “bpqc”- “Harapeko-kun” character design
_2002_AMLUX TOYOTA, “Maruku”, “Lux” character designs
_2003_RABBIT (Car Dealer) logo and character design
_2008_Harajuku Station Front ConstructionWall Illustration
Apparels:
_1999_RENOWN LOOK Renown Look Genetic Manipulation
_1999_SAZABY’S Window Design for 11 stores nation wide
_2001_ISETAN “bpqc” Store Display Illustration, T-shirts, badges,
tote bags
_2001_ SEIBU DEPARTMENT STORE, 3-D Creation for Pamphlets
_2005_ FUKUSUKE, fukusuke transit – T-shirts and Cotton Bags
Illustration
Graphic Designs and others: _1999_TANQUERAY GIN
Postcards
_1997~2001_TOKION Magazine for SHIPS Advertisement – Direction,
Crafts Creation, Illustrations (Submitted for 22 issues)
_2001~2008_NARA SHIGISAN HOSPITAL – Advertisement, Illustrations,
etc.